Sudden Surge with one Post or Spam-botting? Why so many for Christmas Mass in over 2 days?

Hey Everyone.

So um, over the last day or two, I have been getting a HUGE surge of hits for the Christmas Mass Post I made to report on the Latin High Mass I did with St. Lawrence the Martyr, Scarborough for Christmas this past year (2012).

My question is, why am I getting these sudden spikes? I don't recall promoting this post I did months ago recently ... Don't suppose anyone can fill me in?

That, or perhaps I'm being spam-botted. Pax. Julian.